The ‘IYKYK’ Effect: Why Wearing Our Merch is the Ultimate Inside Joke

Introduction: Are You In On the Joke?

Some people see a shirt and just don’t get it. Others? They smirk, nod, and instantly know you’re one of them.

That’s the “IYKYK” effect. (If You Know, You Know.)

At Pardon My Swag Co., we don’t make basic, in-your-face political shirts that scream “LOOK AT ME!” Instead, we create conspiracy-fueled, politically savage, and meme-worthy designs that separate the NPCs from the real ones.

If you know, you know. If you don’t? That’s the best part.

Let’s break down why wearing our merch is the ultimate inside joke—and why it’s lowkey the best flex you can wear.

1. IYKYK Effect-The Art of Subtle Trolling

There are two kinds of political merch:1️⃣ Loud and obvious: The “I’M MAKING A STATEMENT” kind.2️⃣ Stealthy and hilarious: The kind that flies over the heads of normies but makes the right people stop and laugh.

We specialize in #2.

🔥 Examples:

• “Birdwatching is Government Spying” – Conspiracy nerds love it, boomers are confused, and some people actually Google “are birds real?”

• “Trust No Politician” – Half the crowd thinks it’s anti-their party, the other half realizes it’s a roast on all of them.

• “I Have the Documents” – If you know, you know. And if you don’t? You’re probably being watched by the NSA right now.

The best part? The confused looks. The awkward silences. The whispered, “Wait… is that a joke?”

Because let’s be honest—if your shirt doesn’t make someone question reality, is it even worth wearing?

2. IYKYK Effect-It Filters Out the Weak

Let’s say you’re at a party, wearing your “UFOs Are Real” hoodie.

Some guy walks up and asks, “Oh, do you believe in aliens?”

This is where the magic happens.

💡 Possible Reactions:✅ A real one will say, “Bro, the Pentagon literally admitted it. What else are they hiding?”❌ An NPC will say, “That’s ridiculous. You don’t actually believe that, do you?”

Boom. You just identified who’s worth talking to.

🔥 Other Shirts That Separate the Woke from the Asleep:

• “Welcome to the New World Order” – A conversation starter and an IQ test.

• “This Meeting Could Have Been an Email” (with the Bilderberg logo) – If they don’t get it, they don’t get it.

• “Epstein Didn’t Kill Himself” – Instant respect from those who actually use their brains.

Wearing the right merch is like sending a bat signal to fellow free thinkers.

3. IYKYK Effect-Some People Will Google Your Shirt—And That’s the Goal

One of the greatest joys in life? Watching someone secretly Google what’s on your shirt.

When you wear something like:

• “MKUltra Survivor”

• “Taxation is Theft”

• “Dark Brandon Energy”

…you’re planting a seed of doubt in someone’s mind. Maybe they’ll go home and look it up. Maybe they’ll fall down a rabbit hole. Maybe they’ll never be the same again.

That’s called waking people up—one T-shirt at a time.

4. IYKYK Effect-When the Joke Is So Good, Even the Haters Laugh

Some of our best designs aren’t just inside jokes for one side—they’re so perfectly trolled that even people who disagree have to admit they’re funny.

🔥 Example:

• “Make America Florida” – Half the country sees it as a badge of honor, the other half sees it as a threat. Either way, they’re talking about it.

• “Let’s Go Brandon” – Some people rage, some people laugh, and some people still don’t even know what it means. Peak meme status.

• “The Government is Lying to You” – Not a single person can argue with this one. It’s just facts.

When a shirt makes everyone react, but for different reasons? That’s the sweet spot.

5. IYKYK Effect-It’s the Ultimate Icebreaker

🔥 Wearing our merch instantly makes you more interesting.

• “I love your shirt, where did you get that?”

• “Bro, I was JUST talking about this!”

• “Okay but do you actually believe that?”

Bam. Instant conversation starter. Whether it’s at a bar, a protest, or a family dinner, a solid inside-joke T-shirt will always get a reaction.

And if it doesn’t? You’re in the wrong room.

Final Thoughts: If You Know, You Know

Our merch isn’t just clothing—it’s a secret handshake for the internet’s most awake minds.

• Some people will get it instantly.

• Some people will pretend they don’t.

• Some people will Google it in confusion.

• And some people will be offended without even knowing why.

Either way, you win.

🔥 Want to flex your IQ in T-shirt form? Shop our best-selling inside-joke, conspiracy-fueled, politically savage designs now.

🛒 Shop Now | If They Know, They Know.